In the production of our new store concept, we examined the possibilities of getting more interactive activity into stores without us having to man the all items with staff to demonstrate the goods. In connection with this, we came into dialogue with Johny Sårde from Audiowise and their solutions targeting the retail segment, which uses directional sound to make customers interested in a predetermined product. In connection with this, we entered into an agreement Audiowise and Hasbro that test the system in our store at Copenhagen Airport.

Audiowise was fast and efficient to get coordinated between our marketing, Hasbro and themselves, thus developed a campaign and spot a “Star Wars” campaign. The test ran over 2 x two weeks – first week without sound heading and second week with sound pos. The result did not. We experienced no further action or changes in the rankings a growth of over 250% from week one to week two. The result did not just resonate in our own organization, but also in the global marketing department at Hamleys UK and also within Hasbro result was eye-catching and distinctive.

As a retailer with a concept that living by creating unique experiences through demonstrations and events in stores, soundpos fits perfectly as a strong complement to our in-store promotions and services we sell to suppliers. Consequently, we will have no hesitation recommending Audiowise as a professional and competent partner with an interest in moving your business through increased sales and a modest investment compared to the additional sales experienced in the store. Therefore, we expect to implement Sound heading in our stores in Scandinavia in the near future.