Increase your sales by up to +250 % with the perfect sound campaign

Sound POS

Start your sound campaign today and Increase your sales with our patented directional speakers!

Our unique Directional SOUND POS is the perfect tailored campaign tool. As the name suggest, the Directional SOUND POS is a directional speaker setup that transmits sound in the direction YOU want. First of all, this means that you can target the customer in a way that is just not possible with ordinary speaker systems. Secondly, you don’t run the risk of ‘sound pollution’ in the whole store.

The installation consists of plug & play and sounds can be changed online from minute to minute. We believe that sound should be heard not seen. This is why we have made sure that the SOUND POS is not competing with any visual signage. Sound is an important part of Sensorial Shopping and, therefore it’s very important what comes out of the speaker or how your sales area sounds! With our multidisciplinary range of specialist skills we have in-depth knowledge and experience in music psychology and the influence on human behavior.

Based on our results our SOUND POS can help you gain

  • Sales growth by up to 250 %

  • Increased product and brand awareness

  • Increased brand recall by up to 96 %

  • Easy installation with Plug & Play

  • Increased customers retention time in-store by +700%

  • Online switching of tunes from minute to minute

All our Sound POS results have been validated by Danish Chamber of Commerce.

Where can I use directional speakers?

The Direction SOUND POS can create perfect sound campaigns almost anywhere.

The SOUND POS is especially perfect for those places where customers or visitors are

spending just a little bit of time, e.g. in front of a product, an exhibition or at the coffee machine. Perfect location for directional sound includes (but is not limited to):

In fact, it’s only the imagination which sets the limit to where directional speakers can create the perfect sound campaign and help you achieve higher sales, increased brand awareness or just a more memorable experience for your customers or visitors.

We tailor each sound campaign to fit the exact needs of our customers and create the best and most effective sound solution possible.
  • Retail stores
  • Banks
  • Libraries
  • Restaurants
  • Fairs
  • Hotels
  • Shopping centers
  • Museums
  • Exhibitions
  • Shopping streets
  • Airports
  • Train stations
  • Zoos
  • Amusement parks
  • Cinemas
  • Hospitals
  • Theaters
  • Bus stops
  • Public toilets
  • Universities
  • Casinos

See how SOUND POS works

Audiowise SOUND POS is easy to use. We have an online sound module, where we can upload your sound campaign anywhere at any time.

See some of our earlier solutions

Plug & Play

Your sound branding campaign could not start any easier!

Thanks to Plug & Play technology, the installation is as easy as taking the speaker system out of the box, plug it in, and you are good to go. We can even switch sounds for you online in a matter of minutes. As illustrated on the drawing below, the speaker is placed in an angle of 90 degrees with the floor, and the motion sensor is adjustable to activate within 1-5 meters of that area. An infrared sensor detects when a customer passes by a sales point which then activates the selected sound. The sound can only be heard by the customer standing below the sound pos.

Our directional speakers also have a built-in technology of audio cancellation which allows us to remove background noise and make your sound branding reach the customer efficiently and clearly. On the backside of the directional speaker you will find the media box containing all sounds needed for your sound branding campaign. The media box will secure that sounds are played in the correct order and that no new sound starts before the prior has finished. To offer you the optimal service conditions, the media box is connected to our server, which makes it possible to remove or add new sounds whenever you want us to.

Campaign Solutions

What we offer is tailor made sound campaign solutions with directional speakers and sounds. Audiowise’s experts make sure that the appropriate audio scenario is created and implemented in-store. With a Sound Campaign from Audiowise, you will also be provided with a full service solution. The full service solution includes installation, sound packages and online change of sounds from minute to minute. It could not be any easier!

Our sound campaign solutions are available in two different categories:


Rent the speaker for a fixed fee per week of the campaign together with a subscription on speaks made by Audiowise. This solution is perfect for shorter campaigns.


The second campaign solutions are where you buy and own the speakers yourself and then subscribe to speaks made by Audiowise in the periods you want to use the directional speakers. This solution is ideal if you want a sound campaign over a longer period of time or if you want to have various sound campaigns on different times.

Our customers tell us

  • Audiowise always delivers excellent sparring on how to use sound to market ourselves better and what sound solutions are optimal for us in order to create unique experiences in our Hotel and touch points. This is in all cases, whether it is the right music for our restaurant, call center, rooms or our lobby - Audiowise are specialists in creating and emphasizing the right atmosphere via the right sound strategy. Audiowise are always flexible and proactive and have immense knowledge on how to use sound in all our marketing activities and thus creating high Return on Investment for Rungstedgaard in many areas simultaneously. We are thankful for our collaboration with Audiowise and we would never have been able to create our unique cases and atmospheres in our Hotel without the help from Audiowise
    Stine Gregersen Kold - Hotel Director
  • Through our collaboration with Audiowise we were able to professionalize our telephone environment - balanced, responsive speaks and pleasant background music creates a good introduction and welcome to our users, when they are in contact with our nurses. Caring is an important parameter in our services and Audiowise was able to quickly incorporate this and a number of other desired values in our sound identity. Audiowise is a competent partner with a unique insight into their field.
    Direktør Stephan Martinussen
  • In the production of our new store concept, we examined the possibilities of getting more interactive activity into stores without us having to man the all items with staff to demonstrate the goods. In connection with this, we came into dialogue with Johny Sårde from Audiowise and their solutions targeting the retail segment, which uses directional sound to make customers interested in a predetermined product. In connection with this, we entered into an agreement Audiowise and Hasbro that test the system in our store at Copenhagen Airport. Audiowise was fast and efficient to get coordinated between our marketing, Hasbro and themselves, thus developed a campaign and spot a "Star Wars" campaign. The test ran over 2 x two weeks - first week without sound heading and second week with sound pos. The result did not. We experienced no further action or changes in the rankings a growth of over 250% from week one to week two. The result did not just resonate in our own organization, but also in the global marketing department at Hamleys UK and also within Hasbro result was eye-catching and distinctive. As a retailer with a concept that living by creating unique experiences through demonstrations and events in stores, soundpos fits perfectly as a strong complement to our in-store promotions and services we sell to suppliers. Consequently, we will have no hesitation recommending Audiowise as a professional and competent partner with an interest in moving your business through increased sales and a modest investment compared to the additional sales experienced in the store. Therefore, we expect to implement Sound heading in our stores in Scandinavia in the near future.
    Kenneth Nørgaard - Managing Director & Franchiseowner to Hamleys Nordic
    Hamleys Nordic
  • Quality is the focus of Flower Factory. We provide only the highest quality of flowers and in this context it is important to have a partner like Audiowise, that consistently delivers high quality and added value through their audio marketing solutions. This applies to all Audiowise process from consulting, development and implementation of Sound strategies. We highly recommend Audiowise as a strong audio and communications partner. Thomas Andersen Director - Flower Factory Denmark.
    Flower Factory Denmark
    Flower Factory Denmark
  • Why FLEXA has chosen to invest in sound branding? "The reason we chose to work with sound branding due to the fact that everything we do, we do for children to understand our actual target audience is children. Basically, it's about that we wanted to give the children a unique and playful experience when they walk into a FLEXA shop - and help create a vibrant and imaginative crowded store full of little surprise in the form of sounds and adventure for the children. Most children now have a stressful life, and we want to help to create a free space for the children, where there is time for reflection and tranquility. It's the same feeling as when you get read a story - just as we remember it from childhood. We really want to give the child the feeling of stepping into a fairytale world filled with magic and fun. If we can help to create a moment of magic for children, we have already achieved a lot. We have been very satisfied with the cooperation with Audiowise. Audiowise have been super professional throughout the process and provided great value through their unique solutions ", Louise Witting, Marketing Manager at FLEXA.
  • Dyrup are working intensively on our trademarks, Dyrup GORI; so they can stand strong in the minds of the consumers. In this context, we have used Audiowise to create an overall sound identity of Dyrup A/S and a sound profile at GORI. Sound is now an integratet part of our communications and helps us to be experienced more modern, innovative and especially unique in our contact with customers and consumers. Audiowise was in the whole process of development a very good and professional partner."
    Marketingchef Jannie Essendrop - Marketing Nordic
  • Audiowise has provided sound design for D/K in several contexts. We are extremely pleased with our partnership with Audiowise both in terms of their products, services and information level. Audiowise inspire us on several fronts. Their methods and strategy are specific to the smallest detail. Audiowise can deliver every time and often surpasses our expectations. We highly recommend Audiowise as a strategic partner.
    Founder/Creative Director Henning Kern
  • Strategic use of sound to increase retail sales: Recent studies show that strategic use of sound can affect customers and increase retail sales. Danish Chamber of Commerce sees a huge untapped potential in this area. Many years of massive focus on marketing through visual messages in the retail industry has led to the saturation point is reached, and the effect is decreasing. Therefore, retailers turn their attention to sound as marketing agent. Sound is in fact the direct channel to consumers' subconscious and controls 85 percent of buying decisions. It highlights the latest findings from a study in the retail industry, as Audiowise that specializes in marketing via sonication and sound design have made. "Targeted and relevant sound design can create up to +96 percent increase in brand awareness and up to +250 percent increase in revenue. In addition, increasing the residence time in front of a product with exposure to sound at up to +700 percent, "says Johny Sårde, owner of Audiowise, and continues: "Using audio in marketing, we see significant increases in the bottom line and residence time - not to mention increase in customer satisfaction and positive attitude to the store." Retail is backwards: But retailers in Denmark is hopelessly behind on sensory shopping such as sonication. Most shops play music in their store rooms, and include supermarkets often use the money to set up speakers and pay copyright charges. But there is rarely a specific strategy for the sound that is played in the store, and whether it should be differentiated according to the in-store customer. A store may for example benefit from playing calm and relaxing music in the checkout area so that customers experience more pleasant to stand in line. "By creating better environments in stores where customers want to stay, it creates a better shopping experience. And while there is a high probability that the customer feels motivated to make purchases. Therefore, we encourage retailers to focus on the area - this is really something to retrieve "says Christian Sestoft, marketing manager of Danish Industry. Cases: Danish Supermarket: Purpose / task: Audiowises task was to test our unique 100 percent directional Sound POS and our sound design. The purpose was to see if this could help increase sales of a Spanish Faustino wine was on offer in Bilka wine department. Solution: Audiowise created a customized sound universe of wine, including a narration. We used our directional sound (Sound POS Solution) in front of the goods. The sound can only be heard when standing right in front of the product and is activated by a sensor. Result: Audiowise increased sales of Spanish wine + 140 percent compared with sales index without sonication. Hamley's: Purpose / task: Audiowises task was to test our unique 100 percent directional Sound POS and our sound design. The purpose was to see if this would increase sales of HASBRO Start Wars Fighter Pods that were on offer in Hamley's. Solution: Audiowise created a customized sound universe of product category, including a narration. We used our directional sound (Sound POS Solution) in front of the goods. The sound can only be heard when standing right in front of the product and activates a sensor. Result: Audiowise increased sales of HASBRO Start Wars Fighter Pods with + 250 percent compared with sales index without sonication
    Danish Chamber of Commerce
    Danish Chamber of Commerce
  • As Scandinavia's largest full service digital agency, it is important to have the right partners in the periphery of our own core competencies. When it comes to branding through sound and the feelings that sound design can create, Audiowise are an extremely competent partner with whom we appreciate working with. With their combination of business insights and musical creativity through educated sound directors and composers, their manage to add branding a whole new dimension. Soundflavours that makes brands unique.
  • We have used Audiowise as a strategic partner in media and sound design for more than 5 years. We have had significant positive impact in several areas using the solutions created by Audiowise. This applies to everything from sound design for web design etc. The music in our stores and on the website was a great pleasure to our customers, staff and especially our bottom line. We highly recommend Audiowise.
    Marketing, Ascot Furniture
    Marketing, Ascot Furniture
  • Audiowise developed an overall sound identity for Basis Bank, which we proudly use in several of the Basic Bank touch points. With their high musical intuition, business sense has Audiowise helped to humanize our web bank. Audiowise is an innovative company with a great understanding of using the sound active, as an important tool in the company's online marketing. Basis Bank is extremely pleased with our partnership with Audiowise. In addition of good chemistry, Audiowise has brought Basisbank great value on multiple fronts with their high professionalism and technical knowledge.
  • As the leading provider of business news is important to stay in touch with the latest trends. Our collaboration with Audiowise has been an exciting and rewarding process. We have developed an overall sound identity of Børsen, containing a jingle and a sound logo used in our many platforms. Audiowise process and working methods are clearly defined and we have always felt in safe hands. Their professional team has helped to strengthen our identity by creating a strong recognizable sound identity, which not only reflects our brand value, but further helps to enhance and pleases our existing brand identity.
  • Creatively and professionally. That is how I describe my work with Audiowise that has created our sound and stand behind our sound logos and jingle. It is a great responsibility to allow others to reproduce your company in the audio. Audiowise's sound directors and musicians has fully lived up to the responsibility. They have delivered a tailored sound identity, which not only accompanies our graphic profile, but also enhances our expressions.