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Jack and Jones – Bestseller – Sound Brand DNA & In store playlists

  • TaskJACK & JONES needed structure and relationships in their in large playlists in relation to target groups, customer flow, commodity groups on rewarding times in their stores in different regions and countries. It does not matter what banging music played at different times and in other regions or countries and are therefore essential to the musical composition is described and adapted.
Solution
Audiowise developed a comprehensive Music DNA template for Jack & Jones stores in the Nordic countries, which are used to create and customize just the right music. In addition genres underwater speak messages that were integrated into the play lists.

Result
The music is adapted to target groups, product characteristics, customer flow, campaigns, time zones, regions etc. thus creating unique positive experiences for visitors and help increase residence times and increased sales and greater customer loyalty.