Solution

Audiowise created a custom made soundscape for the Star Wars product including a speak We used our directional Sound POS Solution in front of the category - This means that the sound can only be heard straight in front of the product and is triggered by a sensor

Result

We increased sales of the Star Wars products dramatically by up to +250 % and retention in front of the product by +700%. The customers had a positive experience and hamleys had much more attention on this campaign than any other in store campaign and therefore very high Roi obn this marketing activity than any other.