Dyrup Sound Logo
11. januar 2010
Sound Logo for Børsen (Danish Fincancial Times)
11. januar 2010

Kylie Minogues new hit single “Get Outta My Way” -Music Branding

  • TaskAudiowise´s Team Co-writes Kylie Minogues new hit single "Get Outta My Way". Both Kylie and the song is used to promote COME INTO MY ROOM VS. MAG campaign
Solution
Kylie and the song "Get Outta My Way" is used as music branding and becomes an intergrated part of the product and brand. Thus strengthening the message and image. "Petit though grand. We adore Kylie. She is the epitome of pop and fame and has breathed under a public sky for decades. Still, she comes off as truly sympathetic, smart and dedicated. It is what we call class. As a cover girl for our brand new issue of Vs. Magazine, Kylie turned up the heat in this exclusive Vs. short film".
Result
AUDIOWISE MUSIC BRANDING - KYLIE - Kenzo, Burberry, Gucci, Jean Paul Gaultier, YSL, Robert Cavalli, Marc Jacobs and more.