Why FLEXA has chosen to invest in sound branding?
“The reason we chose to work with sound branding due to the fact that everything we do, we do for children to understand our actual target audience is children. Basically, it’s about that we wanted to give the children a unique and playful experience when they walk into a FLEXA shop – and help create a vibrant and imaginative crowded store full of little surprise in the form of sounds and adventure for the children. Most children now have a stressful life, and we want to help to create a free space for the children, where there is time for reflection and tranquility. It’s the same feeling as when you get read a story – just as we remember it from childhood. We really want to give the child the feeling of stepping into a fairytale world filled with magic and fun. If we can help to create a moment of magic for children, we have already achieved a lot.
We have been very satisfied with the cooperation with Audiowise. Audiowise have been super professional throughout the process and provided great value through their unique solutions “, Louise Witting, Marketing Manager at FLEXA.