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Directional Sound POS Campaign at Jysk

  • TaskJysk was looking to enhance their good sleep campaign with their most expensive beds and thereby increase sales of these beds
Solution
Audiowise used two Sound POS directional setups. One in front of the bed that via sensor activation played a product presentation asking the shopper to try out the bed and lay down in it. As the shopper layed down in the bed a new sound pos was triggered and lovely relaxing and soothing sounds would be played and the sound could only be heard in the bed
Result
Increased sales and retention and a unexpected positive experience for the shoppers.