Legekæden – Sound POS for In Store Campaign11. januar 2014
Danish Chamber of Commerce11. juni 2012
We used our directional Sound POS Solutions and guided the visitors via directional sound over to the mobile accessories. We used 3 Directional Sound Pos per store and the first Sound POS is activated as the customer enters the store and takes a nr. in the que and as they wait for their turn they are guided straight to the location for the mobile campaign offers are.
We created increase in attention for the mobile campaign and increase in retention, that lastly resulted in increase in sales up to +250%.