In Store Sound

Sound in the form of in store music has long been a fixed part of store environments - so far without music psychology or insights into how the music influences shopper behavior or how your sales area sounds. In addition, the constant noise from coolers and ventilation systems were fully accepted noise sources, despite the fact that the sale of goods in a noisy area directly affected negatively, the working environment deteriorates significantly and is directly stressful to work in.

Concurrently, customer flow has long been the ultimate buzzword in retail and advertising industries have been major suppliers in this discipline. But what is large customer flow if you do not have the necessary tools to convert shoppers to buying customers? How can you as product suppliers make sure that your product category receives a share of the store's customer flow shopping power? How do you motivate buying customers to just choose your product / brand rather than your competitors? The answer is simple - yet complex. It's about targeted, intelligent audio tools that take into account sales medium 4 primary stakeholders and their characteristics: Shop, Front staff, Suppliers of goods and Shoppers.